Advertising+Unit

(Back to Blog) =toc __Objectives __=
 * Analyze advertisements at both a basic (persuasive techniques) and an advanced (semiotics, the gaze) level.
 * Create advertisements that use both persuasive techniques and an understanding of semiotics.
 * Develop an advertisement campaign surrounding one consistent theme, which plays on variations of the theme.

=__Assignments (*Updated as we Go Along!) __=


 * Assignment || Due Date || Turn in Method ||
 * Story of Stuff Response Essay || 3/21/12 || GoogleDocs ||
 * Ethos Pathos Logos Space Race || 3/23/12 || Email ||
 * Ad Techniques Sheet || <span style="font-family: 'Comic Sans MS',cursive;">3/23/12 || <span style="font-family: 'Comic Sans MS',cursive;">Schoolloop DropBox ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Initial Ad Analysis || <span style="font-family: 'Comic Sans MS',cursive;">3/28/12 || <span style="font-family: 'Comic Sans MS',cursive;">Glogster ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Updated Ad Analysis || <span style="font-family: 'Comic Sans MS',cursive;">4/4/12 || <span style="font-family: 'Comic Sans MS',cursive;">Glogster ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Conceptual Ad Development || <span style="font-family: 'Comic Sans MS',cursive;">4/6/12 || <span style="font-family: 'Comic Sans MS',cursive;">GoogleDocs ||

=__<span style="color: #5ab5d3; font-family: 'Comic Sans MS',cursive; font-size: 22px;">Assessment Methods __= = = =__<span style="color: #5ab5d3; font-family: 'Comic Sans MS',cursive; font-size: 22px; line-height: 33px;">Content Standards Addressed __=
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Consumerism Reflection
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Ad Analysis Poster
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Development of Advertisements
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Self-Reflection and Improvement in Advertisement Development
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Meaningful Participation in Discussion Forums
 * <span style="font-family: Georgia,serif;">Section || <span style="font-family: Georgia,serif;">Standard ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Reading Informational Texts || <span style="font-family: 'Comic Sans MS',cursive;">RI.11-12.1. Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text, including determining where the text leaves matters uncertain. ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Reading Informational Texts || <span style="font-family: 'Comic Sans MS',cursive;">RI.11-12.4. Determine the meaning of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze how an author uses and refines the meaning of a key term or terms over the course of a text (e.g., how Madison defines faction in Federalist No. 10). ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Reading Informational Texts || <span style="font-family: 'Comic Sans MS',cursive;">RI.11-12.6. Determine an author’s point of view or purpose in a text in which the rhetoric is particularly effective, analyzing how style and content contribute to the power, persuasiveness or beauty of the text. ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Writing || <span style="font-family: 'Comic Sans MS',cursive;">W.11-12.6. Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments or information. ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Speaking & Listening || <span style="background-color: #ffffff; color: #3b3b3a; font-family: 'Comic Sans MS',cursive;">SL.11-12.1. Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 11–12 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.
 * <span style="background-color: #ffffff; color: #3b3b3a; font-family: 'Comic Sans MS',cursive;">Come to discussions prepared, having read and researched material under study; explicitly draw on that preparation by referring to evidence from texts and other research on the topic or issue to stimulate a thoughtful, well-reasoned exchange of ideas.
 * <span style="background-color: #ffffff; color: #3b3b3a; font-family: 'Comic Sans MS',cursive;">Work with peers to promote civil, democratic discussions and decision-making, set clear goals and deadlines, and establish individual roles as needed.
 * <span style="background-color: #ffffff; color: #3b3b3a; font-family: 'Comic Sans MS',cursive;">Propel conversations by posing and responding to questions that probe reasoning and evidence; ensure a hearing for a full range of positions on a topic or issue; clarify, verify, or challenge ideas and conclusions; and promote divergent and creative perspectives.
 * <span style="background-color: #ffffff; color: #3b3b3a; font-family: 'Comic Sans MS',cursive;">Respond thoughtfully to diverse perspectives; synthesize comments, claims, and evidence made on all sides of an issue; resolve contradictions when possible; and determine what additional information or research is required to deepen the investigation or complete the task. ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Speaking & Listening || <span style="font-family: 'Comic Sans MS',cursive;">SL.11-12.5. Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest. ||
 * <span style="font-family: 'Comic Sans MS',cursive;">Language || <span style="font-family: 'Comic Sans MS',cursive;">L.11-12.5. Demonstrate understanding of figurative language, word relationships, and nuances in word meanings. ||

=__<span style="color: #5ab5d3; font-family: 'Comic Sans MS',cursive; font-size: 22px; line-height: 33px;">Overview: __= media type="custom" key="13801642" width="50" height="50"

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